Navistar

Shift your marketing into high gear with email strategies.

Design
Project Assistant
Motion
Role
Design
Project manager
Animator
Team
Art director - Esther Chen
2D animator - Alex Ledesma
2D animator - Jason Chau
Scope
Art direction, design, storybaord, animation.
Matching Value
$50 - 70K USD

A series of videos to equip truck dealership marketing teams with effective email marketing strategies. These videos simplify the benefits and tactics of email marketing, helping you create campaigns that boost truck sales.

A detailed diagram of different truck models in grayscale. There are side and front views of the trucks, ranging from standard models to specialized industrial designs, lined up in a grid format.
A set of illustrated truck designs showcasing different types of trucks in various side and front views. The trucks are simplified and drawn with clean lines, suggesting a blueprint or concept design.
A light-colored graphic featuring the Mailchimp, Constant Contact, and HubSpot logos connected by lines and shapes, symbolizing email marketing tools. The lines form abstract pathways between the logos.
A dark blue graphic with bold text showing the names of different email marketing platforms like Mailchimp, HubSpot, and Marketo. The background consists of squares and abstract geometric elements, symbolizing digital infrastructure.
Graphic design featuring logos of Mailchimp, Constant Contact, and HubSpot on a dark blue background with abstract, flowing lines and geometric shapes.
A light-themed graphic grid layout with the Mailchimp, HubSpot, and Constant Contact logos arranged in various squares alongside other abstract geometric icons, representing a structured, collaborative digital workspace.

We focused on engaging design visuals, exploring colors, styles, and trucks that best represent Navistar's brand. Each video highlights a single color to unify the series cohesively.

A vibrant blue box with the text "Measuring and Reporting" in bold white letters. Surrounding the text are various abstract graphs, charts, and data points symbolizing analytics and performance tracking.
 A stylized graphic of three trucks in green, yellow, and blue on a podium labeled "dealership," surrounded by confetti and stars, representing a celebratory event or dealership milestone.A promotional design with contrasting sides labeled "A" and "B." The left side in light green promotes a "Spring Event Is On Now!" while the right side in dark blue encourages urgency with "Hurry up! Deal ends soon!" Both sides feature geometric shapes and minimalist graphics.A clean and modern design of interconnected purple lines forming a flowchart or network-like structure, accented by colorful diamonds, arrows, and shapes, representing communication or data flow.
A horizontal timeline with labeled events on June 13 and April 25. The timeline connects various icons such as trucks, tools, and visual elements, likely representing a project or workflow timeline.
A centered blue envelope surrounded by colorful geometric shapes such as circles, squares, and triangles, representing digital communication or mail within a vibrant design.
A blue circular graphic featuring two smaller, overlapping circles labeled "Unsubscribes" and "Spam," representing email metrics. The surrounding space has minimal geometric shapes and slider controls.
A stylized representation of a webpage layout with a large vertical section in orange and yellow. Smaller floating boxes with bullet points and image placeholders surround the main section, signifying website content structure or email marketing layout.

We overcame the tight production schedule by optimizing pre-production planning and running parallel editing and review sessions.

A Gantt chart showing the timeline of tasks for an email marketing video project. The tasks are grouped into categories like pre-production, script, style exploration, and storyboard, with different colors representing completion statuses.
A similar Gantt chart to the previous one, displaying the timeline and completion percentages of various stages in an email marketing video project, including design boards, assets, and animation phases.
A centered grey circle on a white background. This appears as a simple diagram with a single grey circle in the middle of the frame.
A grey circle in the center, with smaller black circles around it, connected by red arrows pointing inward. This diagram seems to depict a concept of things converging toward the center.
A central grey circle with four smaller circles around it. The circles are connected with red arrows indicating circular motion, showing rotation around the larger circle.
A large grey circle in the center, with two elliptical shapes overlapping at the top of the circle, possibly representing movement or connection.
A large grey circle in the center with two elliptical shapes intersecting at the top, similar to the previous image but without additional elements.
Two grey circles with a continuous loop shape drawn between them. One large circle on the left and a smaller one on the right, suggesting connection or flow.
A small white circle in the middle of a grey background. A minimalist design focused on a central point.
A small white circle on a grey background with soft, wavy lines extending outward, and a red arrow pointing right, indicating movement or direction.
The same grey background with a wavy line and white circle extending further toward the right, with less focus on the left side.
A webpage layout centered on the screen with a simple design. There are wavy lines in the background, symbolizing flowing content around the web page.
A close-up of a webpage surrounded by a dark grey background. Red arrows point outward from the page, implying expansion or focus on this central element.
A dark grey background filled with several abstract shapes. Prominent white labels for "Mailchimp," "Salesforce," and "Hubspot" are shown in the center, indicating tools for marketing or communication.
A document with a simple layout is floating diagonally across the screen. An oval shape is present in the background, possibly representing movement or focus.
A document with a grey circular shape above it. A red arrow points downward toward the circle, suggesting interaction or highlighting of the circular element on the page.
A grid of rectangles and shapes with a central document featuring a simple layout. Various white circles, diamonds, and squares surround the document.
Similar to the sixth image, this shows the central document, but the surrounding shapes are shaded with different shades of grey, highlighting diversity or contrast in content.
The central document remains the focus, and one of the surrounding shapes turns into a dark black circle with light rays coming out of it, suggesting emphasis or importance of the document.
A stack of documents layered one on top of another, implying multiple copies of the same document. The top document has a simple layout with lines representing text.
Two spotlights shine down on a stack of documents, marking two "OK" checkmarks on the top document, indicating approval or verification of the content.
A simple, centered webpage layout featuring a header with a logo and two columns of wavy lines representing text. A clean and minimal background with subtle wave designs flows across the sides of the webpage.
A webpage displayed from a perspective that makes it look like it's opening up from the center, revealing a dark background with abstract, geometric shapes.
A dark screen filled with geometric shapes and company names like "Mailchimp," "Salesforce," and "Hubspot" placed in varying rectangular boxes.
Two large beams of light shine down on a stack of webpages, with two "OK" symbols on the top page, indicating approval or selection.
A centered mailbox icon with an envelope in it is enclosed within a circular design. Surrounding the circle are abstract geometric shapes, including squares, circles, and dashed lines, scattered across a light background. The elements create a modern, minimal, and abstract visual composition.
An abstract grid of pages and geometric shapes, some shaded in darker colors, creating a layered, dimensional effect with one prominent page standing out.
A webpage, tilted at an angle, with a header, an image placeholder, and wavy lines representing text. A circle appears above the page, representing an abstract graphic element.
A webpage, seen from a slight angle, with a large circle hovering over the page, emitting lines to indicate focus or interaction.
An abstract grid of pages with varying geometric shapes floating across the grid. One page, centered, appears larger than the others.
A dark circle hovers over a highlighted webpage in an abstract grid of pages and geometric shapes. The circle emits lines, indicating focus or attention.
A stack of identical webpages arranged in a neat pile, all featuring a simple header and text elements. The top page is slightly separated from the rest.

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