StigmaFree

Empower a workspace culture with advanced mental well-being.

Brand Identity
Motion
Strategy
Role
Project Manager
Strategic Thinker
Designer
Animator
Scope
Brand reflect, brand identity, presentation materials, and one-pagers
Team
Designer - Anthony Bradley
Designer - Felipe Reinicke
Strategist - Epsilon Venture Group
Matching Value
$30 - 80K USD
Photograph of a subway billboard with the message 'Redefine Normal in Your Workplace' promoting a stigma-free work environment.

Challenge

NAMI's StigmaFree program faced challenges with inconsistent visual branding, making it difficult to connect with both B2C and B2B audiences in organizations such as organization, educational, and communities.

The root issue stemmed from a lack of clarity in the brand’s definition, purpose, and message, which hindered their ability to communicate how they could support mental well-being within their partner organizations.

Approaches

Through redefining StigmaFree’s brand values and purpose, we established a clear mission focused on expanding awareness, fostering a culture of care, and improving access to mental health support within organizations.

This clarified message allowed StigmaFree to communicate their role in advancing mental well-being more effectively to both B2C and B2B audiences.

The "We Are StigmaFree" logo in the center of the image, featuring a green awareness ribbon and circular text around it. Additional versions of the StigmaFree logo are displayed on the right-hand side.

Culture

We cultivate a culture where empathy meets action, championing mental well-being across every layer of our community and operations.

For individuals and communities, we aim to be a trusted companion in care, encouraging proactive engagement.

For organizations and institutions, we aspire to be change-makers, offering a depth of expertise that fosters meaningful transformation.

Brand Voice

When communicating with employees, StigmaFree adopts a tone of personal motivation and deep empathy, acknowledging individual struggles and offering compassionate, actionable support to foster personal growth and resilience.

In our B2B interactions, we shift to a voice of professionalism and authority, addressing the unique challenges organizations face in promoting mental well-being.

By combining innovative leadership with practical solutions, we ensure our messaging is both empathetic and effective, helping individuals and businesses create healthier, stigma-free environments.

Two colleagues having a discussion in a professional setting. One person is seated with a laptop in front of them, and both are engaged in conversation. The background includes a large window with natural light, and the image features green and blue design accents.
A man with glasses working on a laptop at his desk. He is smiling while using a computer mouse. The workspace includes a desk lamp and potted plant in the background, with modern geometric design elements overlaying the image.
A diverse team in a meeting, with a woman standing and speaking to the group. The other participants are seated, actively engaged in the discussion. Geometric green and blue shapes complement the visual, creating a dynamic, professional atmosphere.A man and woman standing outside, laughing and interacting with each other. They are casually dressed, and the image is overlaid with curved design elements in white, green, and orange, evoking a lighthearted and friendly vibe.A group of diverse individuals standing and laughing together, portraying a joyful and welcoming atmosphere. There are geometric design elements in white and green, adding a modern and playful touch.Two people sitting together at a small table in a casual setting. They are laughing and sharing a conversation while one works on a laptop. The image features bold, transparent design shapes in green and orange.
A dark green graphic with the text "Support Your Colleague" and a green mental health ribbon. The message encourages peer support in the workplace.
A poster at a bus stop promoting workplace mental health. The headline reads "Prioritize Wellbeing in Your Workplace" with an image of four smiling individuals, symbolizing inclusivity and workplace happiness. The poster is branded with the NAMI and StigmaFree logos.
A graphic with the text "Join the movement for a Judgment Free Workplace" in white and green on a dark green background, promoting a stigma-free work environment.
A webpage mockup with a headline that says "Let's create a Caring Culture." Two smiling colleagues are seen working together at a laptop, promoting mental health awareness and a supportive organizational culture.
The phrase "Stigma Is Real" is prominently displayed in green, blue, and white against a dark green background, emphasizing the message of raising awareness about mental health stigma.
A series of four Instagram story-style posts promoting Mental Health Awareness Month. Each post contains supportive messaging about self-worth, healing, and community, framed in a dark green background with the StigmaFree and NAMI logos at the bottom.

We empower and guide leaders by strategically integrating mental health and wellness into their organizations through leadership and resource kits that provide practical tools for managing and celebrating mental health.

A flat lay of a printed guide for people managers on how to support mental health in the workplace. The guide highlights benefits such as increased productivity, decreased disability costs, and retention, with a plant and modern candle as part of the decorative arrangement.
A guide poster titled "A Guide for Coworkers," outlining how to identify signs of mental health challenges in colleagues and how to offer support. It includes instructions on what to do if the colleague is open or not open to sharing their experience.
A poster explaining the benefits of a StigmaFree Workplace, outlining the cost of unsupported mental health and the return on investment for supporting employees. The infographic is divided into steps focusing on Awareness, Culture, and Access.
An informative guide on the importance of inclusive language, titled "Words Matter." The poster explains person-first language, normalizing mental health struggles, and how to discuss suicide sensitively.

Ready to start?

Let's dive in together to see how we can bring your ideas to life ✨

Connect Now